Branding + Art Direction — 2020
Why Slow Innovation?
We create a new way of thinking business because lots of us want to build Real Companies* instead of Unicorns. Because Lean Startup should work for companies that want to make a mindful, long-term, and sustainable impact on society. Because agile doesn't talk enough about ethics. And because being innovative and making a positive difference in the world can live together.
"We need an umbrella brand
that can accommodate
a new business philosophy"
The future is in constant development.
The image above is the summary of our graphic concept. We use a line to represent development, constant change, fluidity.
The simplicity of our graphic concept makes it very versatile and it can flex through time.
We also use the monogram SI as a shortcut for a very long name.
The need for a quiet brand in a noisy world.
Lines evolve into an illustrative style that allows for content creation.
We can generate abstract compositions, infographics or textures.
Work
Door. Coffee BarBranding
The Flavour IndexBranding
La RositaBranding
TritonDesign + Art Direction
LOOMSBranding & Creative Direction
Alex BermudezVisual Language & Illustration
Lorenzo — Coming soonBrand design
Nokia Nordic PremiumA design system
MosaicBranding + Illustration
Move Fast & Fix ThingsBranding + Art Direction
OK — KOBranding + Art Direction
Zurich InsuranceBranding + Illustration
RostelecomBranding + Art Direction