Branding + Art Direction — 2020
Why Slow Innovation?
We create a new way of thinking business because lots of us want to build Real Companies* instead of Unicorns. Because Lean Startup should work for companies that want to make a mindful, long-term, and sustainable impact on society. Because agile doesn't talk enough about ethics. And because being innovative and making a positive difference in the world can live together.
"We need an umbrella brand
that can accommodate
a new business philosophy"
The future is in constant development.
The image above is the summary of our graphic concept. We use a line to represent development, constant change, fluidity.
The simplicity of our graphic concept makes it very versatile and it can flex through time.
We also use the monogram SI as a shortcut for a very long name.
The need for a quiet brand in a noisy world.
Lines evolve into an illustrative style that allows for content creation.
We can generate abstract compositions, infographics or textures.
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