We created a new brand proposition to help establish Nokias new look and feel for 2020 onwards, Nordic Premium. Nokia has a deep rooted history that starts in Finland.  Nokias home in the Nordic region is world renowned for its modernist design and functionality, it surrounds them everywhere, influencing life and improving its quality. Finnish design has been influenced by factors including Arctic nature and the marked changing of the seasons and epic landscapes. These values and design drivers inspired us when exploring how Nordic Premium would be visualised, bold graphic shapes or intricate macro detail, help to show a flex in the product range.

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